I've spent over a decade building brands, shaping their voice and creating ideas that people remember. Today, I bring together two disciplines that continuously feed each other: the strategic and narrative thinking of a Creative Director and Copywriter, and the emotional, visual storytelling of a Film Director.
My career began in branding, helping companies define who they are and how they connect with people. As Creative Director and co-founder of Drop&Vase, I helped build brands such as Wallapop and Glovo during key stages of their growth, shaping their voice, campaigns and creative direction. Since then, I've worked across branding, advertising and film, creating stories for startups, scale-ups and global brands.
Having built brands from the inside gives me a different perspective as a director. I understand not only how to tell a story, but why that story matters to the brand behind it.
As a Film Director, I'm drawn to work with energy, emotion and personality. My style combines strong storytelling, authentic performances, dynamic camera movement, vibrant visual worlds and a subtle sense of humour, creating films that feel fresh, human and memorable.
“It has to make me feel something first — intuition is the compass that guides me. There are no written rules in my creative process, only one: don’t stop until something moves inside you.”
Ana Vida, a director with a fresh and vibrant style, is known for her ability to channel energy through dynamic camera movement and a striking visual rhythm. Having been Creative Director and co-creator of the Wallapop brand, Ana has evolved into directing, bringing her creative vision and innovative approach to new heights. Her projects reflect naturalism in performance, creating authentic connections between characters and audiences. With a modern aesthetic and an expressive use of color, Ana builds warm, optimistic worlds that capture attention.