I've spent more than ten years behind a microphone, lending my voice to brands, stories and all kinds of characters. You may have heard me in campaigns for Wallapop, Glovo, InfoJobs, La Caixa, Bicentury, Cola Cao or Dormidina, where I had the pleasure of becoming a very sleepy little sheep. I've also worked in dubbing and character work, which means one day I'm helping a brand find its voice and the next I'm becoming someone—or something—completely different.

I was lucky enough to learn from some of the great names in Spanish dubbing, including Roger Pera, Luis Posada, Mercè Montalà and other actors whose voices shaped entire generations. They taught me the craft, the discipline and the attention to detail that great dubbing requires.

At the same time, I belong to a newer generation of voice actors helping shape a more natural style of performance. Audiences today connect with voices that feel authentic, believable and human, and that's something I understand deeply—not only as an actress, but also as a Creative Director, Copywriter and Film Director.

Having spent years on both sides of the creative process means I understand what agencies, brands and directors are looking for. I know when a read needs energy, when it needs restraint and when it simply needs to sound like a real person. That's why I love working closely with creatives, finding the right tone quickly and helping words sound a little less like advertising and a lot more like real life.

Directing actors has also shaped the way I approach voice acting. Character, intention, rhythm and subtext matter just as much behind a microphone as they do on set. Whether it's a commercial, a film or a talking animal, my job is always the same: make people believe it.

“It has to make me feel something first — intuition is the compass that guides me. There are no written rules in my creative process, only one: don’t stop until something moves inside you.”

Ana Vida, a director with a fresh and vibrant style, is known for her ability to channel energy through dynamic camera movement and a striking visual rhythm. Having been Creative Director and co-creator of the Wallapop brand, Ana has evolved into directing, bringing her creative vision and innovative approach to new heights. Her projects reflect naturalism in performance, creating authentic connections between characters and audiences. With a modern aesthetic and an expressive use of color, Ana builds warm, optimistic worlds that capture attention.

Ana Vida