Computrabajo — El empleo que conecta contigo

For this campaign, I worked as both Creative Director and Film Director.

After almost 15 years building brands in the job marketplace category—including InfoJobs, Job Today, CornerJob and Computrabajo—I had a deep understanding of the audience, their motivations and the challenges of making employment feel relevant to a younger generation.

From two days of shooting, we developed two very different pieces. The main campaign focused on the key audience insights behind the platform, while the second took a more unexpected route: an AI-inspired rap celebrating the relationship between people and work.

Inspired by the energy and attitude of Latin urban culture, the track was initially developed with AI before being reinterpreted and produced by real artists and musicians. Sound design was led by the incredible Mabreezee, a true Barcelona hip-hop legend.

Shot in Colombia for the Mexican market, the visual approach combined dynamic camera work, fast-paced storytelling and natural performances to create a fresh, energetic campaign designed to connect with Gen Z.