Glovo — Gastrouniverse

This was the first pitch I won after closing Drop&Vase and starting a new chapter as an independent Creative Director. Competing against established agencies, I put together a small temporary team around the idea and earned the trust of a client I'd worked closely with for years.

The challenge was to showcase the endless variety of Glovo's food offering through something more inspiring than a catalogue of restaurants. The answer became Gastrouniverse: a fantasy world built entirely from food, designed to trigger curiosity, exploration and pure craving.

The campaign relied heavily on chroma key production, CGI and VFX, combining real elements with digitally crafted environments to create an immersive universe where every landscape, texture and detail was made from food.

A world designed to be explored. And devoured.