Wallapop US

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Creative direction, Script

**Wallapop US Commercial – The Happy Dance (Bike) | 30”**

Wallapop had a brief but exciting adventure in the US before LetGo acquired its community. We had the opportunity to create a series of humor-driven campaigns where every product had a voice of its own, bringing category-specific insights to life through its personality.

Writing for a market you’re not native to was quite a challenge, but one we embraced. We’re particularly proud that our commercials outperformed LetGo’s, despite competing against campaigns created by the renowned agency Wieden+Kennedy.

Without a doubt, one of my favorite startup adventures, made possible thanks to Agustín Jiménez.

**Client:** Wallapop **Agency:** Drop & Vase **Creative Directors:** Ana Vida & David Freixanet **Production Company:** Blur

Ana Vida