Apple

How do you show a battery that lasts all day? By testing someone's patience instead.

Built around the insight of a boyfriend endlessly filming his influencer girlfriend, the film uses escalating shot-reverse-shots to turn a simple situation into a growing comedy of frustration. As the light shifts throughout the day, the battery keeps going while his enthusiasm slowly disappears. Wide lenses, dynamic camera work and performance-driven humour helped bring the idea to life.