iVoox — No te lo acabas

Ivoox is already the largest podcast catalogue in Spanish. A brave Barcelona company built without investors, competing against global giants with far bigger budgets and much bigger top-of-mind awareness. Those are exactly the kinds of brands I love working with.

The challenge wasn't proving the quality of the platform. It was helping people realise the scale of what was already there. That's where the idea came from: "Ivoox no te lo acabas."

We created two films around iconic podcast-listening moments: listening to true crime before bed and listening while doing chores around the house. The humour wasn't in the joke itself, but in the timing, the looks, the silences and the little details.

With dynamic camera work, wide lenses and performances full of everyday Spanish insights, the goal was simple: make people smile while showing that when it comes to podcasts, nobody has more to listen to than Ivoox.