Frikiing Days Andorra

Launching a pop culture and geek festival in the Pyrenees meant connecting with a hyper informed community that spots fake hype miles away. Frikiing didn't need to look like just another commercial convention because they needed raw credibility and instant engagement from day one. Our response at Drop&Vase was to build an exclusive universe heavily driven by a superhero comic aesthetic and pure pop culture. We designed a transmedia campaign where this audiovisual teaser acted as the project trigger. It was a powerful visual hook that did not just end on screen but flowed organically into the festival Official Comic Book. This created a direct bridge between video and illustration built to speak their language, spark the community, and turn the campaign itself into the festival very first piece of must consume content. Credits: Creative Direction: David Freixenet & Ana Vida Direction: Ana Vida Agency: Drop&Vase Production: Retina Contents